"Festina Lente"

... means "hurry up slowly". One of the most commmon mistakes in product development is to begin building the product without a proper understanding of the requirements, how the product needs to evolve or what the effort level required will be. The old adage "a stitch in time..." applies to product development planning but it is often difficult to prevent project teams from taking off at a sprint, when a marathon approach will almost always yield better, faster and more sustainable results.

Proper planning and project management requires buy-in at all levels, and project teams need to understand the value of evolutionary thinking to avoid shortcuts that prove costly in both development and product performance.

Blue Sky Thinking can help bring all the aspects of product requirements, sustainable design, integrated marketing and business requirements into planning. This approach yields a team that is invested, motivated and well aligned. The final result is a project that is well geared to deliver on-scope and on-time, providing the business leadership, marketing and sales organizations with the confidence and ability to plan strategically - shifting more resources to proactive rather than reactive efforts.